Willy Wonka And The Chocolate Factory: It is the creation of Sam Bompas and Harry Parr, two old-Etonians, who have already raised eyebrows in the food world thanks to their impressive jellies of buildings, including a large multicoloured jelly of St Paul's cathedral.
: Mr Bompas said: “The flavour discernibly changes. Now what we've got to do is make sure the first flavour totally cuts out.”
In Roald Dahl's popular children's novel, Charlie and the Chocolate Factory, Willy Wonka unveils the three-course dinner chewing gum. It tastes of tomato soup before changing into roast beef and baked potato flavour and then finally blueberry pie.
The gum will only be available in London for a week to people who visit the "artisanal chewing gum factory" in Whiteleys shopping centre.
People can choose from 40,000 combinations for £2.50. Possibilities include gin and tonic, chicken Kiev and foie gras, and black truffle. A coffee version delivers as much caffeine as two cups
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