FILIPINO PRIDE

A new Filipino magazine in Singapore “The F Magazine (Finely Filipino)” hopes to restore FILIPINO PRIDE in being Filipino by featuring outstanding Filipino professionals and highlighting the richness of their values, culture and heritage in every issue. They added FILIPINO PRIDE in the magazine.
The F Magazine was conceptualized to fill the need of the growing number of Filipino professionals in Singapore to be informed of their new community, a platform to share their unique experiences in adapting to their new home, and an opportunity to project Filipinos as successful and productive members of the Singapore society.
Often perceived as valuable household helps, the Filipinos are a talented lot who excels just as well in a variety of industries: banking, manufacturing, medical, IT, human resource, training, culinary, culture and the arts. Estimates reveal that there are 160,000 Filipinos in Singapore; 55% of which are professionals. This estimate offers a preview that the Filipino professionals’ contribution to the Singapore economy is really hard to ignore.
The need for a magazine that reflects this segment of Filipinos in Singapore couldn’t be timelier. As the Philippines gears towards renewed hope with the leadership of President Noynoy Aquino, it is a time for Filipinos everywhere to be reminded of their rich heritage, an opportunity for them to come together and inspire one another. Hopefully, this will translate to a country moved to progress by well meaning citizens who will spare nothing than to see their country rise up from its crippling woes in the past.
“You can classify the magazine as lifestyle where you can read about health, beauty, finance, food, etc, while reminding readers of admirable Filipino values that are noticeably slipping away due to globalization. These values are just as impressive 50 years ago as they are now and we really should try to restore them and teach them to the next generation. We’ve put in a lot of effort in the design and layout of the magazine because we’d love to see our fellow Pinoys carry this magazine around with pride and really use it as a platform to communicate to the Filipino community here,” says Sandra L Hernandez, The F Magazine’s Editor-in-Chief.
The F Magazine is a monthly magazine (except for special issues that combine two months into one issue). For its maiden issue, Antonio (Tony) V del Rosario – Coca-Cola’s GM for Singapore, Malaysia and Brunei, will be on the cover. “Tony is a perfect role model to our young corporate professionals because he doesn’t just excel in his work and personal life, he also shares his blessings to our countrymen in tremendous ways,” reveals Sandra.
The magazine is available for subscription and is also available at 7107 Flavours, Headstart Consultancy and selected newsstands in Lucky Plaza, all in Singapore.

FILIPINO PRIDE